Circular economy is in opposition to the traditional linear consumption model (in which from 60 to 80% of resources are wasted at the end of the linear extraction-production-consumption-waste path). This new way of conceiving products entails a new business philosophy which has two main goals:
- at least partially solve the problem concerning the supply of raw materials; materials that are not endless, are difficult to find and have growing and extremely unsteady costs;
- limit the production of industrial waste to contribute to reducing the economical and environmental costs of disposal processes and triggering a virtuous cycle in a world of finite resources.
Valcucine has been working for years to reduce the current and future impact of its production to the extent that its motto we have a dream: a waste-free world has become its company vision.
For Valcucine, this isn’t just a dream but a change that is already taking place and that the company has confirmed by producing authentic examples of circular economy in recent years:
- the Invitrum base units, a system that is the first example of kitchen design focused on the future of the product and of the materials it is made of;
- the Meccanica system (marketed by the demode engineered by Valcucine brand), a range with a lightweight framework and an innovative design made up of single structural elements that are connected together by mechanical joints.
Neither the Invitrum base units nor the Meccanica system uses glues which means that there is no trace of formaldehyde, the units are easy to disassemble at the end of their lifecycle and have been designed to be 80% reused and 100% recycled.