MISSION

Ethics drives the new Millennium and is the tool for a balanced and sustainable development of the world and of its inhabitants.

Valcucine expresses its will and makes its business culture, attentive to local and universal dynamics, available to invest in these topics, to face the environmental problems that are at the basis of one of the most strongly-felt ethical matters, because they are part of each and every one of us and influence both the existence and well-being of future generations. Paying attention to the environment is not limited to compliance to laws but stems from the awareness of a responsibility that reveals itself when ethics become a solid reference point.
This awareness is expressed in the responsibility of industries towards contemporary and future society and encourages a company to become an active part of the cultural and social promotion of the territory on which it has its roots. This is how Valcucine becomes the promoter and sponsor of events and shows, of debates and talks aimed at implementing the critical conscience and well-being of the local people and of its associations. Horizons widen to include the entire planet for which Valcucine implements projects and initiatives that have convinced and concrete environmental ethics as their common denominator.

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Circular economy. Valcucine sets an example.

Circular economy is in opposition to the traditional linear consumption model (in which from 60 to 80% of resources are wasted at the end of the linear extraction-production-consumption-waste path). This new way of conceiving products entails a new business philosophy which has two main goals:

– at least partially solve the problem concerning the supply of raw materials; materials that are not endless, are difficult to find and have growing and extremely unsteady costs;

– limit the production of industrial waste to contribute to reducing the economical and environmental costs of disposal processes and triggering a virtuous cycle in a world of finite resources.

Valcucine has been working for years to reduce the current and future impact of its production to the extent that its motto we have a dream: a waste-free world  has become its company vision.

For Valcucine, this isn’t just a dream but a change that is already taking place and that the company has confirmed by producing authentic examples of circular economy in recent years:

  • – the Invitrum base units, a system that is the first example of kitchen design focused on the future of the product and of the materials it is made of;
  • – the Meccanica system (marketed by the demode engineered by Valcucine brand), a range with a lightweight framework and an innovative design made up of single structural elements that are connected together by mechanical joints.

Neither the Invitrum base units nor the Meccanica system uses glues which means that there is no trace of formaldehyde, the units are easy to disassemble at the end of their lifecycle and have been designed to be 80% reused and 100% recycled.

CUSTOMIZATION AND RECOVERY OF HANDICRAFT WORKMANSHIP

An important element for the sustainability of an object is its duration. The more durable an object is, the more sustainable it can be considered to be. Handicraft work is functional to aesthetic durability because customisation and manual work create a bond towards the object that make its beauty appreciated for longer. This results in a longer usable life of the object, i.e. a longer lifecycle, reducing its impact on the environment and increasing its environmental friendliness.

Valcucine’s aesthetic research innovates products by pursuing a customisation in which the space for creativity grows as time goes by. The recovery of a contemporary style of handicraft workmanship has made it possible to make inlays on wood and decors on glass that reproduce real works of art. This is how furniture can take on features that make it really unique, because every element can be personalised as the purchaser desires.
A bond is thus created between Man and his furniture, which becomes an object from which it is difficult to depart from and to replace. This is how the short-sighted consumer market concept, that has dominated the second half of the 20th century in the Western world, is finally overcome.

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RESPECT FOR MAN

Industries often design and manufacture products that do not keep Man’s real necessities in consideration. By advertising they induce needs in consumers that are neither authentic nor a priority.

Valcucine believes that it adheres to the ethical principle of the satisfaction of Man’s real needs. In its design, in particular, it considers the following two aspects as fundamental and indispensable:

  • attention to functionality: in more than 20 years the company has developed advanced ergonomics in the production of its kitchens;
  • respect for health: Valcucine has pursued and constantly pursues ideas that reduce or completely cancel the toxic emissions of furniture in domestic environments.
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Ergonomics

Ergonomics is the science that studies the relationship of people with the objects they use and the spaces they live in. In the kitchen, the need to have everything on hand and to move freely and tirelessly is often not satisfied because furniture is rarely designed to meet the physical features of each user.When buying a product it is important to find out about the aspects that allow you to make a rational choice in order to avoid working in a kitchen in which getting into uncomfortable positions that are harmful for your health becomes inevitable.
Valcucine has developed ergonomic studies to produce a customised kitchen in which dimensions, distances, opening and access system, visibility and work all adapt perfectly to those who use them, like a tailor-made garment made-to-measure on the purchaser.

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Health

Man’s health is one of Valcucine’s priorities. Controlling the volatile substances contained in varnishes and glues, checking for artificial radioactivity, choosing eco-compatible materials and natural finishes, are daily actions that the company implements to protect the wellbeing of its customers.

RESPECT FOR THE ENVIRONMENT

In just a few decades we have accumulated a great debt towards nature by consuming a capital that we thought was endless but which is, in reality, becoming rarer and more precious and we are now asking ourselves how we can reduce our debt and avoid passing it over to our children and to future generations.
We often talk about the environment and environmental problems but, concretely, what can industry do to contribute to a better future? A company and a businessman that have an ethical conscience, the means and the will to affect and invert the destructive trend of the past century, can do a lot in two ways: by restoring raw materials and natural resources and by sourcing a design that has utmost respect for the environment and, consequently, for Man.

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TECHNOLOGICAL INNOVATION

In the twenty-first century it would be utopian to want to stop the world go back to the past and stop consumptions. It isn’t possible to do so and this isn’t even the right way to save our plant. We are part of the 15% percent of the world that consumes 80% of its resources. We should therefore worry about the lack of raw materials in the future, when the rest of the world, that is now developing, will be able to afford the same well-being we have already enjoyed. When this happens the Earth’s resources multiplied by six won’t suffice.

This is why Valcucine is continuously researching into innovative technologies that make it possible to dematerialise production. This research has resulted in the invention of products that cut the quantity of materials and energy used down to a minimum.

At the same time, in order to have the least possible impact on Nature’s cycle, the company develops recyclable and durable products and facilitates the reutilisation of discarded materials in order to produce less waste.

Consequently, the path of technological innovation becomes an opportunity and an incentive to research aimed at giving concrete solutions to the real needs of Man and of our planet. This research has resulted in the design and manufacture of competitive products that distinguish the company on the market and that provide it with fair earnings.Thus, profit becomes the end product of an ethical, cultural and technological process and not the primary objective of a mere economic speculation.

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